logo redirect pin user minus plus fax mobile-phone office-phone data envelope globe outlook retail close line-arrow-down solid-triangle-down facebook globe2 google hamburger line-arrow-left solid-triangle-left linkedin wechat play-btn line-arrow-right arrow-right solid-triangle-right search twitter line-arrow-up solid-triangle-up calendar globe-americas globe-apac globe-emea external-link music picture paper pictures play gallery download rss-feed vcard account-loading collection external-link2 internal-link share-link icon-close2
Australia
  • Global
  • United States
  • Albania
  • Argentina
  • Australia
  • Austria
  • Bahrain
  • Baltics
  • Belgium
  • Bosnia & Herzegovina
  • Brazil
  • Bulgaria
  • Cambodia
  • Canada
  • Chile
  • Colombia
  • Croatia
  • Czech Republic
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Korea
  • Kuwait
  • Latin America
  • Luxembourg
  • Mainland China
  • Malaysia
  • Mexico
  • Montenegro
  • Morocco
  • Netherlands
  • New Zealand
  • North Macedonia
  • Norway
  • Oman
  • Pakistan
  • Panama
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Saudi Arabia
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • South Eastern Europe
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • Venezuela
  • Vietnam
Log In
  • Global Intranet
  • myCBRE
  • Services
    • Business Lines
      • Advisory & Transaction Services
      • Capital Markets
      • Global Workplace Solutions
      • Investment Management (CBRE Investment Management)
      • Property Management
      • Valuation & Advisory Services
    • Industries & Specialties
      • Agribusiness
      • Build-to-Rent
      • Building, Depreciation & Cost Consultancy
      • Government Real Estate Advisory & Transactions
      • Hotels
      • Industrial & Logistics
      • Office
      • Residential
      • Retail
      • Retirement & Healthcare
      • Sustainability
      • Flexible Workspace
    • Services for Investors
      • Debt and Structured Finance
      • Host
      • Institutional Investments
      • International Investments
      • Investment Accounting & Reporting Solutions
      • Structured Transactions & Advisory
      • Leasing & Advisory
      • Metropolitan Investments
      • Property Management
      • Property Sales
      • Recovery & Restructuring
      • Valuation & Advisory
    • Services for Occupiers
      • Facilities Management
      • Leasing & Advisory
      • Occupier Consulting
      • Portfolio Services
      • Project Management
      • Sale and Leaseback
      • Structured Transactions & Advisory
      • Transaction Management
      • Valuation & Advisory
      • Workplace
  • Properties
    • Agribusiness
      Hotels
      Industrial & Logistics
      Institutional Investments
      Metropolitan Investments
      Office
      Residential
      Retail
  • Research & Insight
    • Australia Research
      Asia Pacific Research
      Global Research
      Expert Opinions
      Talking Property Podcast
  • People & Offices
    • Pacific Executive Committee
  • About CBRE
    • [email protected] - LGBTQI+ Inclusion
      Careers
      Case Studies
      Client Tools
      Corporate Information
      Environmental, Social and Governance
      Investor Relations
      Media Centre
      Reconciliation
      The Place Makers

Previous

Press Release
SMSFs look to property as faith in superannuation declines

Next

Press Release
East coast buyers eye up yield spread in Adelaide industrial market
  • Home
  • About CBRE
  • Media Centre
  • CBRE markets circa $200m in property in Going Going Gone portfolio campaign

CBRE markets circa $200m in property in Going Going Gone portfolio campaign

2 June 2016
  • Email
  • Share
  • Tweet
  • Share

Brisbane, 03 June 2016 – CBRE has launched its most successful Going Going Gone portfolio campaign, marketing 34 Brisbane, Gold Coast and Sunshine Coast commercial properties valued at circa $200 million

CBRE first introduced its highly targeted Going Going Gone (GGG) campaigns in 2009 and has introduced further refinements this year to increase the digital reach. The campaigns group together advertisements for multiple clients, allowing them to run high impact advertising in premier positions in the Courier Mail, supported by online brand advertising, e-brochures, signage and promotion via social media.

CBRE’s Mark Gilbride said the latest campaign included more than double the average number of properties, across close to five pages of advertising. This represents the largest single booking in a single week in the Courier Mail’s Prime Site commercial property section.

“These campaigns have consistently produced high clearance rates and strong results, offering our clients unrivalled exposure whilst also creating considerable competitive tension in the market,” Mr Gilbride said.

“Enquiry levels from the current campaign have already exceeded our expectations and we have seen a high level of interest from buyers that we have never spoken to previously – both from Queensland and interstate. This has already resulted in one property being placed under contract after just three days of marketing.”

The GGG properties include industrial, retail, office and hotel assets, as well as a number of development sites.

One of the sought after listings has been 206 Samford Road, Enoggera – a retail asset neighbouring the Enoggera Barracks. The CBRE Retail Investments marketing agents Michael Hedger and Joe Tynan said the listing had sparked over 60 buyer enquiries within the first week of marketing.

“We’ve never seen such a high level of preliminary interest and it’s also noteworthy that more than half of the enquiries have come from investor’s who we’ve never spoken to before,” Mr Hedger said.

“With the official cash rate being sub 2%, investors have been attracted by the opportunity to secure a freehold property just 6km from the CBD that’s within an affordable price range.

Also included in the portfolio is 449 Logan Road, Greenslopes – a circa 1,000sqm office building tenanted by a variety of blue chip government and corporate tenants.

CBRE’s Callum Short said the building’s strong tenancy profile and prominent location in an area that was benefitting from ongoing gentrification would be the key attractions for the prospective purchasers.

For Australian/international news or global stories, follow us on Twitter.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2015 revenue).  The Company has more than 70,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through more than  400 offices (excluding affiliates) worldwide.  CBRE offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting.  Please visit our website at www.cbre.com.

 

 

 

 

 

Media Contacts

Kathryn House Headshot
Kathryn House
Communications Director
Pacific
+61 2 9333 3585
+61 402 465 440
  • Corporate Information
  • Corporate Responsibility
  • Media Centre
  • About CBRE
  • Careers
  • Case Studies
  • People & Offices
  • Executive Committee
  • Investor Relations
  • Contact Us
  • Australia Privacy Policy
  • Global Web Privacy and Cookie Notice
  • Whistleblower Policy
  • Sitemap
  • Terms of Use
  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
  • Youtube