Brisbane, 03 June 2016 – CBRE has launched its most successful Going Going Gone portfolio campaign, marketing 34 Brisbane, Gold Coast and Sunshine Coast commercial properties valued at circa $200 million
CBRE first introduced its highly targeted Going Going Gone (GGG) campaigns in 2009 and has introduced further refinements this year to increase the digital reach. The campaigns group together advertisements for multiple clients, allowing them to run high impact advertising in premier positions in the Courier Mail, supported by online brand advertising, e-brochures, signage and promotion via social media.
CBRE’s Mark Gilbride said the latest campaign included more than double the average number of properties, across close to five pages of advertising. This represents the largest single booking in a single week in the Courier Mail’s Prime Site commercial property section.
“These campaigns have consistently produced high clearance rates and strong results, offering our clients unrivalled exposure whilst also creating considerable competitive tension in the market,” Mr Gilbride said.
“Enquiry levels from the current campaign have already exceeded our expectations and we have seen a high level of interest from buyers that we have never spoken to previously – both from Queensland and interstate. This has already resulted in one property being placed under contract after just three days of marketing.”
The GGG properties include industrial, retail, office and hotel assets, as well as a number of development sites.
One of the sought after listings has been 206 Samford Road, Enoggera – a retail asset neighbouring the Enoggera Barracks. The CBRE Retail Investments marketing agents Michael Hedger and Joe Tynan said the listing had sparked over 60 buyer enquiries within the first week of marketing.
“We’ve never seen such a high level of preliminary interest and it’s also noteworthy that more than half of the enquiries have come from investor’s who we’ve never spoken to before,” Mr Hedger said.
“With the official cash rate being sub 2%, investors have been attracted by the opportunity to secure a freehold property just 6km from the CBD that’s within an affordable price range.
Also included in the portfolio is 449 Logan Road, Greenslopes – a circa 1,000sqm office building tenanted by a variety of blue chip government and corporate tenants.
CBRE’s Callum Short said the building’s strong tenancy profile and prominent location in an area that was benefitting from ongoing gentrification would be the key attractions for the prospective purchasers.
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