CBRE has enhanced its focus on high-net-worth apartment buyers with the launch of a new residential offering, The Penthouse Collection.
The business is focusing on exclusive Australian sky homes in Sydney, Melbourne, Brisbane and the Gold Coast, targeting both domestic and international buyers – with the latter group having become increasingly active in the premium residential sector.
Initial Victorian offerings include the Supernova penthouse, positioned on the 97th floor of Melbourne 108, plus Melbourne Square’s Couture Series – while in Sydney, there is Le Chateau atop the Castle Residences, Manly’s Shoreline penthouse and King & Phillip in Sydney’s Hyde Park precinct.
Also included in the collection are south east Queensland offerings such as 443 Queen Street in Brisbane, the Maya penthouse at Kirra Beach and the Elysian North penthouse at Broadbeach.
Size, exclusivity and location are some of the defining factors of the first properties to be included in The Penthouse Collection.
The apartments offer luxury inclusion such as private lifts, wine cellars and rooftop pools, in addition to valet and concierge services.
CBRE Residential Chairman Justin Brown said the new line has been launched in response to growing international interest in luxury Australian residential property.
“We have seen mounting interest from prime purchasers looking to buy in various international locations and this collection is the first of its kind to showcase a comprehensive Australian selection of prime and trophy assets, which we believe will be highly sought after.”
Mr Brown commented that the “planets had aligned” for prime property in Australia this year, due to the devaluation of the Australian dollar, unrest in Asia and the dramatic improvement in the premium residential market – establishing Australia as an investment haven.
Mr Brown added that there was an intent to produce The Penthouse Collection on an annual basis, given the increasing appetite for super prime apartments in Australia’s residential market.
“CBRE is the only agency group in the country with the knowledge of, and access to, Australia’s leading penthouses, which is why we’ve been able to establish this first-class platform,” Mr Brown said.
The Australian team will work in tandem with CBRE’s offices in Hong Kong and China to target prospective purchasers, tailoring the experience to suit verified buyers by way of exclusive presentations and dinners.
The Penthouse Collection represents the latest expansion for CBRE’s Residential business following the launch last year of its Residential Agency team, which also has a focus on the luxury market.
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2018 revenue). The company has more than 90,000 employees (excluding affiliates) and serves real estate investors and occupiers through more than 480 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.
