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  • The future of offices lies in the power of placemaking

The future of offices lies in the power of placemaking

Sydney | 3 July 2017
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The ability to work flexibly has become one of the key motivators for employees, setting companies a new challenge: how do they create a workplace where employees want to be?
 
This was a key outtake from CBRE’s recent presentation, ‘How to Create a Workplace that Connects Your People and Anchors Your Brand’, which discussed the future of office space and the importance of authentic placemaking. 

Panel moderator, CBRE’s Director of Workplace Strategies Nicole Fitzgerald, highlighted that flexible working and mobility was predicted to be the biggest disruptor for how businesses operate leading up to 2020. 

“Flexibility is resonating with staff and this is impacting how and where people choose to work. We need our talent to choose our office because they know they will perform better, form better relationships and can influence decisions,” Ms Fitzgerald said. 

Rhian Windridge, of CBRE’s APAC Project Management team noted that what companies are doing in their workplace has become part of their corporate identity and vital to attracting and retaining top industry talent. 

“When a group of executives were surveyed, the top source of competitive advantage was attraction and retention of top talent, and what we have found is that retention is higher in areas with strong placemaking elements,” Ms Windridge said.

“As a result, we have seen a major shift towards companies utilising brand storytelling through place, as it allows staff to relate and connect meaningfully with their workplace. Placemaking elements have the ability to express to people what the brand’s identity means and allows staff to experience what the company is achieving.”

Ms Windridge added; “Connecting staff through food and hospitality facilities, creative and collaborative areas, embedding wellness into the company’s culture using space and incorporating green space are all strategies that enable staff to respond positively to their workplace.”

Furthermore, the presentation discussed the future of offices and whether it is a long-term investment for businesses. 

Panel members argued that while offices are evolving and incorporating a diversity of space, less work stations and more casual workplaces - offices will always be a connection point. 

“Offices facilitate the coming together of different businesses lines to be inspired and reenergised. People do their best work when they come together – so there will always be a need,” Ms Windridge concluded.

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About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through more than 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.

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