Brisbane, 2 May 2014 – Expanding menswear retailer UBERMEN has secured its first stand-alone store after leasing space in Charter Hall’s 275 George Street complex in Brisbane.
CBRE Associate Director, Anna Dunworth said UBERMEN had taken a five-year lease over 290sqm of ground floor space in the CBD building.
It will provide the first stand-alone store for UBERMEN - an uber-cool menswear label which cut its teeth online and whose range is also stocked by a number of other fashion retailers in Brisbane, Sydney and Melbourne.
The George Street store, which is in the process of being fitted out, will be UBERMEN’s Brisbane flagship. It is due to open in early June.
“UBERMEN chose the site due to its location within the evolving George Street precinct and its proximity to Shayer Group's proposed redevelopment of the old Magistrates Courts site,” Ms Dunworthh said.
“They also loved the look of the tenancy with its huge frontage to Adelaide Street and what this meant for their branding and window display.”
Ms Dunworth said the location was ideal allowing UBERMEN to tap into a number of different customers bases, including young professionals and tourists.
The lease also highlighted the focus retailers were placing on multichannel strategies, allowing consumers to transact via a variety of channels - both in-store and online.
“The most successful retailers will continue to develop multiple channels and touch points for customers - stores, catalogues, online and social media - to maximise their sales,” Ms Dunworth said.
The UBERMEN store will stock men’s business wear, smart casual attire and accessories as well as a small female clothing and accessory section. It will also incorporate an art gallery.
For Australian/international news or global stories, follow us on Twitter.About CBRE Group, Inc.
