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Matt-Copus-326x248

Matt Copus

Head of Retail Analytics, Australia

Australia

Matt Copus Head of Retail Analytics Australia
CBRE Sydney Level 21, 363 George Street
Sydney, NSW 2000

Matt Copus is a senior retail analytics professional with over 20-years experience in identifying, creating and supporting revenue generating opportunities by understanding and influencing the customer. This knowledge is gained through analysing the interaction customers have with brands and assets across physical locations and digital channels. He combines his expertise in big data and digital channels blended with traditional demographic approaches to provide unrivalled insights that drive revenue growth for his clients.

Matt is currently the Head of Retail Analytics for CBRE’s Retail Advisory Services, Australia. He has responsibility for developing customer data-driven insights and strategy to advise both investors and occupiers to make informed property decisions. In all cases this is done by observing real customer behaviour to understand how they interact with locations and brands across complex competitive landscapes.

Prior to joining CBRE, Matt spent 12-years working for Westfield/Scentre Group where he worked across customer data sets to personalise communications, commercialise audiences, and deliver strategy for the development and optimisation of Australia and New Zealand’s leading shopping centre portfolio. Prior to Westfield, Matt spent over 7-years working in London for CACI as a retail and property consultant delivering site location and customer analysis for retailer and shopping centre developers.

Experience

Matt has extensive experience leveraging data sets across a wide range of physical and digital retail applications, from site location and sales forecasting, to digital marketing and personalised targeting; and utilising Big Data sets such as WiFi, image recognition, website and social data to track customer behaviour in physical retail environments. Matt is a leading expert in the application of mobile device data to location analytics. His experience enables him to leverage live cutting-edge data sets from a variety of sources, merging physical with digital, to provide his clients with unrivalled insights into how customers interact with their brand and locations.

Matt has worked on portfolio optimisation and expansion work for retailers including Lululemon, Coles Supermarkets, WHSmith, Body Shop, House of Fraser, SPAR and Selfridges, and for lifestyle and entertainment brands including SuperParks, Esporta Health Clubs, and First Leisure Nightclubs and Bars. On the Landlord side he has worked on development feasibility studies, tenant mix and customer marketing strategies for companies including Scentre Group, Brookfield, ISPT, SCA Property, QICGRE, JP Morgan, Harvey Norman, AsheMorgan, Makris Group, EG Funds, Tipalea Partners, GPT and Stockland.


Clients Represented


  • Scentre Group
  • Lululemon
  • AsheMorgan
  • Brookfield
  • Tipalea Partners
  • SCA Property Group
  • WHSmiths
  • Welsh Development Agency
  • Ikea
  • MacArthurGlen Outlet Centres
  • Hammerson
  • Coles Group
  • JP Morgan
  • Harvey Norman
  • QICGRE
  • Makris Group
  • ISPT
  • The Body Shop
  • Spar
  • Selfridges
  • House of Fraser
  • Sainsbury’s
Matt Copus Head of Retail Analytics Australia
CBRE Sydney Level 21, 363 George Street
Sydney, NSW 2000