Majority of Corporations Anticipate Rolling Out Unassigned Seating Plans and Mobile Apps to Enhance the Workplace Experience in Next Three Years, According to CBRE Survey
07 May 2018
Current workplace strategies are shifting to meet the needs of today’s hyper-connected and mobile workforce. CBRE’s 2018 Americas Occupier Survey finds that 52 percent of corporate executives anticipate implementing some level of unassigned seating in the workplace within the next three years to promote space efficiency and flexibility. An even greater percentage – 59 percent – say they plan to enhance the employee experience through the introduction of mobile apps that help them to navigate the workplace and foster collaboration.
“The modern workplace is in a state of transition as workplace design standards have evolved from traditional layouts with a mix of enclosed and open workspaces. Flexibility over the life of a lease is one advantage to unassigned seating, as moves, adds and changes become significantly easier,” saidJulie Whelan, Americas head of occupier research, CBRE. “Managing employees through this change is critical, so that the initiative is viewed as being additive to productivity and wellness instead of a pure cost-cutting measure.”
Today, about three out of four companies operate with a traditional, assigned-seating environment, the CBRE survey found. However, the survey respondents see their space plans changing dramatically over the next three years. Thirty-eight percent said they anticipate going to a partially unassigned seating environment, while 14 percent expect to adopt unassigned seating for everyone.
“The majority, if not all of our clients are trying to operate more efficiently. They are looking to lease space in the best buildings, in the best locations with the most accessible amenities. Twenty years ago real estate was much different. It was a place to house people, but now our clients are using it as a tool to attract and retain the best talent in their respective industries,” said Clay Vaughn, Senior Vice President with CBRE in Dallas. “A big part of creating great space is giving employees options of how and where they work in the office. The companies that embrace this will be the winners in the fierce competition for talent.”
Other priorities for Americas executives in 2018 include preparing for the future workforce and the future corporate real estate team.
While design is an integral component of a workplace of choice, supporting employees’ personal lives at work through ease and convenience is part of the transformative role that real estate is expected to play. Among the most important employee offerings, companies indicated amenities (81 percent), flexible work structure (44 percent) and access to public transportation (39 percent) as integral to creating a sought-after experience. The use of mobile apps to complement an employee’s experience at the office is expected to dramatically change—59 percent anticipate implementing this technology in the next three to five years, compared to 23 percent using this technology today.
“Increasingly we are seeing occupiers adopt a service-driven approach to amenities, testing offerings like hospitality teams and wellness programs. This approach is inherently flexible, space efficient and easily tested in the workplace with little capital or commitment. This shift has allowed smaller occupiers – and large occupiers with distributed footprints – to offer amenities like food, fitness and health services through service that larger tenants have historically provided in dedicated fixed spaces. It has the potential to really level the playing field in the amenities race,” said Damla Gerhart, senior managing director and Americas lead of CBRE’s Workplace practice.
Future Corporate Real Estate Team
By creating and implementing strategies to create value in a changing environment, corporate real estate (CRE) executives have earned an elevated position in the C-Suite—69 percent now report to a C-level position, up from 66 percent in 2017. To create value for the business, such as reducing portfolio costs and optimizing footprints, respondents showed a higher focus on data management and analytics (36 percent), enhanced user experience (32 percent) and driving CRE technology innovation (20 percent) in the mix of top 2018 goals compared to last year.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2021 revenue). The company has more than 105,000 employees (excluding Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves a diverse range of clients with an integrated suite of services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.