Berlin Retail Market 2017 - Dynamics, Innovation and Diversity 2017
With around 3.5 million inhabitants Berlin is not only the social, political and cultural centre of Germany, but is also increasingly positioning itself as retail capital.
Thanks to its high international reputation, dynamic and innovative power, Berlin is considered as the hotspot among international brands and retailers as well as globally demanded expansion target.
Due to its size, settlement structure and historical development, retail in Berlin is organized polycentrically; besides the two traditional retail centres City East and City West the city has a variety of established district locations and regional centres.
Berlin’s retail not only profits of its around 5.98 million inhabitants in the metropolitan region Berlin-Brandenburg but also from the steadily increasing number of tourists of lastly 12.7 million, which already now are responsible for around one quarter of the retail turnover.