Australia’s E-commerce Trend and Trajectory 2022

Australia’s total online retail sale continues to grow, and the e-commerce penetration rate has now reached 14.3%. Although some major markets around the world have experienced a fall in the e-commerce penetration rate over the past 6 months, Australia’s penetration rate has remained relatively steady over 2022YTD. Household participation in online shopping has also remained steady, which is reflective of the long-term shift in consumer behaviour. We have seen a significant rise in the online grocery sector over the past two years, and we forecast online grocery revenue will double over the next five years. Our latest e-commerce report explores the factors driving growth, the impact of COVID-19, whether the sector will continue to grow, and the impacts on industrial and logistics property.