Landmark Auckland Retail Destination Placed on Market

Dress Smart Auckland, one of the most established and well-known retail destinations in the city, is being presented to the market for sale in a move expected to generate international buyer interest.

CBRE’s James Douglas and James Sherley, together with Colliers’ Lachan MacGillivray, have been appointed to steer the sale, providing an opportunity to acquire a 100% freehold stake in a strategically positioned retail asset with long-term growth potential. 

Located in the centre of Onehunga, 8km from Auckland CBD, Dress Smart Auckland is anchored by a high-profile mix of international and national brands, including Adidas, Converse, Puma, Tommy Hilfiger, Calvin Klein, and Coach.

Occupying a prominent 24,627sqm landholding, the multi-level building comprises 13,076sqm of gross lettable area, approximately 90 tenancies and 844 car spaces.

James Douglas, CBRE Senior Director, Retail Capital Markets, said the centre had a destination status which extended its total trade area to over 1.7 million residents in some of Auckland's most densely populated suburbs, including Three Kings, Mount Roskill, One Tree Hill, and Ellerslie.

“Retail assets with this income profile and location are genuinely scarce in the New Zealand market, which will underpin strong domestic and offshore buyer interest,” Mr Douglas said.

“The centre’s substantial landholding underpins its long-term value and there is flexibility for an incoming owner to explore a future retail expansion or mixed-use intensification of the site.”

Lachlan MacGillivray, Colliers’ Managing Director, Asia Pacific – Retail Capital Markets, said institutional-grade outlet centres in New Zealand were tightly held and rarely brought to the open market.

“100% interests in high-quality Auckland retail centres of this calibre are rarely traded. Dress Smart Onehunga represents a genuine opportunity for an astute investor to own the flagship location of New Zealand’s premier outlet brand,” Mr MacGillivray said.

The International Expressions of Interest campaign closes at 2pm on Thursday 20th August 2026.