The Brunswick hits the market after coastal-chic transformation and new development approval

An opportunity has emerged to acquire one of northern NSW’s most popular boutique hotels, The Brunswick.

The freehold going concern interest is being exclusively offered for sale via an Expressions of Interest campaign by CBRE Hotels’ Hayley Manvell and Taylor Morris.

Located just 15 minutes north of Byron Bay and two hours south of Brisbane, Brunswick Heads is a thriving coastal enclave known for its preserved charm, surf beaches, and vibrant community atmosphere.

Re-opened in 2020 following a design-led transformation, The Brunswick has redefined boutique coastal accommodation. The adults-only retreat features 18 guest suites surrounding a resort-style swimming pool and deck, guest lounge, dedicated spa treatment room and conference room.

Occupying a substantial 2,478sqm site with dual street frontage, the hotel is moments from the Brunswick River and a short stroll to the village’s cafés, restaurants, boutiques, beaches and attractions.

Adding to its appeal, the property also benefits from development approval and design concepts prepared by Richards & Spence for five additional guest rooms, a restaurant and bar, a new swimming pool, and expanded parking, unlocking significant future upside.

“The Brunswick is a true standout in the region, offering a boutique hotel with proven performance, strong brand equity, and a loyal following of guests seeking premium, adults-only coastal escapes,” said CBRE Hotels’ Director Hayley Manvell.

“The asset is ideally positioned to capitalise on the sustained demand for accommodation in Brunswick Heads with a scarcity of competition in the area, and has demonstrated consistent financial performance over many years, supported by a stable annual occupancy of around 70% and premium nightly rates. Underpinned by an unimproved land value of $3.58m, the property combines strong underlying land value with consistent income and future upside potential.”

CBRE’s Taylor Morris said, “Unlike many regional motels, The Brunswick has already undergone a comprehensive renovation and operates at a high standard, offering immediate income, with long-term growth potential.”

“Brunswick Heads remains a highly sought after destination for both leisure travellers and lifestyle-driven investors. This combined with The Brunswick’s prime location, solid financial performance, and existing development approval, positions the asset as a highly strategic acquisition opportunity.”

The campaign is expected to attract strong local, domestic and offshore interest, particularly from investors seeking a fully managed coastal asset with both immediate income and long-term upside.

Co-owner Kylie Anning said, “This property has always had something special — it’s part of a town that still feels untouched, where people can slow down and connect with the coast in a genuine way. Our vision was to take that natural beauty and layer it with thoughtful design, the kind that Richards & Spence do so well.”

The Brunswick is being offered for sale via an EOI campaign closing Thursday, 20 November 2025 AEDT (unless sold prior).