Two new leases secured in Noble Park precinct

A printer and food manufacturer have secured separate warehouse space in the tightly held Noble Park precinct, reinforcing the area’s appeal to occupiers from Melbourne’s east and south east who are prioritising location continuity, workforce retention, and proximity to customers.
 
The transactions, a total of 5,628sqm, were secured across 189 Browns Road, Noble Park and 35–37 Overseas Drive, Noble Park, with rents achieved at $135 per sqm and $140 per sqm respectively, highlighting the strength of demand in established infill markets.
 
At 189 Browns Road, Prima Printing leased 3,149sqm on a five year term, securing additional accommodation directly opposite its existing headquarters on Browns Road. The lease allows the business to expand while remaining embedded within the local Noble Park catchment that supports its staff and operations. The deal was negotiated by CBRE’s Patrick Noone, Fraser Pearce and Alex Grima.

Mr Pearce said limited vacancy and infill constraints were further concentrating demand within core south east precincts.
 
“Noble Park remains one of the south east’s most sought after industrial locations. We’re consistently seeing local businesses choose to expand or relocate within the precinct rather than leave it, which continues to support strong rental outcomes and competitive leasing conditions,” Mr Pearce added.
 
In a separate transaction, Sunrise Valley Foods moved from its Springvale facility into a 2,479sqm warehouse at 35–37 Overseas Drive, Noble Park to support its next phase of business growth. The off market lease was negotiated by CBRE’s Patrick Noone in conjunction with Andrew Louden of South East Commercial & Industrial (SECI), with the tenant deliberately targeting Noble Park to maintain proximity to its existing customer base and workforce.
 
Mr Noone noted both transactions reflected a broader trend of tenants seeking to stay local within proven industrial locations rather than relocate further afield.
 
“Both of these deals demonstrate why Noble Park continues to attract tenants from Melbourne’s east and south east,” Mr Noone said. “Occupiers are placing real value on remaining close to their people, suppliers and customers, particularly in markets where zoning, access and amenity are already well established.”
 
Both properties are privately owned, with the transactions further underscoring Noble Park’s role as a key industrial hub for occupiers servicing Melbourne’s eastern and south eastern corridors.